Mocel Mezcal


Mocel Mezcal


Package Design, Brand Identity, Web Design



Mezcal isn’t so much a liquor as it is a tradition. We had the honor of helping the two founding sisters of Mocel bring this family tradition of mezcal making to market by creating a brand based in love and ancestry. In crafting Mocel’s visual identity and bottle design, we achieved a balance of modern form and feel with history and heritage, making something wholly unique to the mezcal and tequila market.

“Mocel” is loosely derived from language in the Michoacán region of Mexico alluding to "love". We worked this theme into the smoke and heart shaped "M" logo mark and identity. Using ceramic fired locally in Michoacán as the base material, we designed the  bottle to twist upward in an elegant, feminine shape.

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