Our people

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A company is only as good as the people within it. RIVAL's two co-founders work hard to make sure the mix of people creating work for our clients is the best configuration for the need. We pull together A level talent that always delivers imaginative and innovative creativity.

Cynthia Caldwell

Co-Founder and Chief Operating Officer

Cynthia is the smile that counters creative scowls—but don’t let her sunny countenance fool you. With more than a decade as a CPA at one of the nation’s foremost accounting firms, Cynthia is a master of relationships and keeping projects (as well as her partners) organized and on point. An expert at playing by the rules, Cynthia slaughters balance sheets and tennis opponents with equal fervor. As a certified nutritionist and unapologetic health nut, she’s often seen running at the head of her own Golden Retriever pack.


Brian A. Williams

Co-Founder and Chief Creative Officer

Throughout Brian’s 20 years in advertising and design, his insatiable desire to create things you’ll never forget has landed him amidst some of the biggest brands and brightest award shows in the industry. A New York native and Seattle resident prior to settling in Los Angeles, Brian takes his appreciation of art, design, and music to an obsessive level. With RIVAL, his creative leadership has established brands with a permanence and excitement that continue to thrill the masses that engage with them.


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Inspirational people. Incredible craft.

The Designers

RIVAL has always been a design-centric creative agency. Our designers lead the way to unexpected and highly tuned executions. You can always expect imaginative ideas and stellar visualizations through the hands of our world class people.

The Developers

Whether it's web, or apps, or experiential our devs always put a fine tuned edge to anything digital. After all, an execution that looks fantastic but doesn't function is a failure. Our developers make sure to put that extra care into all the details to make the creative sing.

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