Brand Strategy, Brand Identity, Motion Design, Naming, Brand Voice, Web Design



Jetpack Workflow has spent years being a leader in recurring work software. When they came to us they had a new product update that was so evolved that it was a much bigger, better set of automation tools. This needed a new brand. We collaborated with them to make Kiick, their new product offering that has all the incredible features that makes Jetpack Workflow great, plus adds many exciting new ones. Kiick's new brand is meant to relate the constant volley of work back and forth between team members. The dot in its "i" is shared with both letters, reminiscent of Kiick's collaborative core features.

Along with Kiick's name and brand identity, we crafted a robust design system complete with a unique set of icons to unify the brand's new visual language.

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