Art of the Citi

CLIENT

Citibank

CAPABILITIES

Motion Design, Design Concepts, Ambient Installation

YEar

2021

In October 2021, Citibank launched its newly renovated and state-of-the-art headquarters in Tribeca. Partnering with with Javelin and Spacestation, we created the Art of the Citi ambient video installation across the large, multiscreen areas within the building. We used shots of the surrounding Tribeca neighborhood as the basis for ambient abstractions that loop throughout the day. For added effect, each of the abstracted pieces correspond to the time during the day at which they are playing.

Further into the new interiors, we created an interface for the multitaction screen. The circular menu attracts a user to play with some financial scenarios and options, as well as allowing them to explore Citi’s perks like NYC’s Citibikes.

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